CosmoMagazine – The Hong Kong Tourism Board (HKTB) is pleased to announce its second collaboration with prominent Indonesian modest fashion brand Nada Puspita. Following the success of their previous collaboration in 2024, the latest campaign, “INTERTWINED”, showcases Hong Kong’s diverse experiences, from culture and cuisine to art and local neighbourhoods, while inviting Indonesian travellers to discover the city from a fresh perspective.
Under the theme “From Hong Kong with LOVE”, INTERTWINED continues the story from the previous campaign, Postcard from Hong Kong. This time, a postcard marks the beginning of a journey filled with unexpected discoveries, taking audiences across Hong Kong alongside Indah Nada Puspita and Zyta Delia Rahma.
Following their first collaboration in 2024, INTERTWINED once again brings Nada Puspita and Hong Kong together, a city filled with countless unforgettable moments and memories. This connection lies at the heart of INTERTWINED, reflecting how memories remain connected and intertwined, creating new stories through a shared journey.
This concept is brought to life through the collection’s designs, featuring recurring lines that intersect and intertwine with Nada Puspita’s signature monogram, creating distinctive patterns that define the collection. INTERTWINED features a range of apparel, comfortable light voile scarves, and the Intertwined Multiway Satin Scarf, which can be styled in various ways.
Through this campaign, Nada Puspita takes the INTERTWINED collection on a journey across Hong Kong, showcasing the designs against the city’s distinctive neighbourhoods, vibrant settings, and diverse urban landscapes.
Together, Indah Nada Puspita and Zyta Delia Rahma begin their journey at Blue House in Wan Chai, known for its iconic blue façade, and Art Lane in Sai Ying Pun, where colourful street art brings a creative touch to the neighbourhood.
The journey continues to Central, where history, culture, and modern urban life come together. Here, they explore Pottinger Street, ride the Central–Mid-Levels Escalators, and visit Jamia Mosque, the oldest mosque in Hong Kong and an important landmark for the Muslim community in the city.
Their exploration also takes them to other photogenic corners of the city, from Jimmy Bridge, Harbour Station, and Kai Chiu Road to Ma Wan 1868. Each location offers a different combination of urban scenery, architecture and local culture, showcasing the many sides of Hong Kong.
Indah Nada Puspita, Founder & Creative Director of Nada Puspita, said, “This second collaboration has given us the opportunity to discover Hong Kong on a deeper level, while sharing the experience with a close friend. I’ve been to Hong Kong several times, but this trip took me to places I hadn’t explored before, like Blue House and Harbour Station. I also really enjoyed having halal hotpot for the first time in Hong Kong with Zyta. These experiences gave me a different perspective on a city that was already familiar to me.”
For Indonesian Muslim travellers, the journey also highlights how Hong Kong is becoming increasingly easy and comfortable to explore, supported by a growing range of Muslim-friendly facilities and halal dining options across the city.
During the trip, Nada Puspita also explores Hong Kong’s diverse culinary experiences, from soaking up the atmosphere of a traditional cha chaan teng at Chrisly Café in Tsim Sha Tsui and enjoying a cup of coffee at Marouf Coffee, to dining at Little Sheep Village Hot Pot and cookie treats from Cookies Quartet. These experiences highlight how dining is an integral part of both everyday life and the travel experience of Hong Kong.
