CosmoMagazine – Buttonscarves proudly announces the return of Tropical Paradise Takeover, the brand’s signature annual activation that has become one of the most anticipated moments for the Buttonscarves community.
Running from 17 July to 17 August 2026, the month-long activation marks the third edition of Tropical Paradise Takeover, continuing to evolve beyond a collection launch by bringing together fashion, lifestyle, dining, and community through a destination designed to be experienced.
Since its debut with Misool Series in 2024, followed by Forestis Series in 2025, Tropical Paradise Takeover has become an annual tradition that introduces a new story each year while reflecting the ever-evolving spirit of Buttonscarves. This year, the journey continues with Under The Sea Series, the newest chapter inspired by the beauty beneath the ocean.
The collection celebrates the beauty of the underwater world through coral-inspired artwork, ocean elements, and a refreshing palette led by teal, one of today’s defining fashion colors.
Under The Sea Series also marks Buttonscarves’ largest Tropical Paradise collection to date, featuring an extensive lifestyle offering that spans scarves, ready-to-wear apparel, bags, footwear, accessories, tumblers, and other everyday essentials.
Bringing the campaign to life, Tropical Paradise Takeover takes over Land’s End, Pantai Indah Kapuk 2, one of Jakarta’s fastest-growing lifestyle destinations and a favorite gathering place for families and urban communities.
Conveniently located just outside the city center, Land’s End offers a vibrant mix of shopping, dining, and waterfront leisure, making it the perfect setting for Buttonscarves’ biggest Tropical Paradise experience yet.
Throughout the venue, visitors are invited to discover an exclusive Tropical Paradise Pop-Up Store alongside ocean-inspired installations and interactive photo spots that reflect the world of Under The Sea.
The experience extends beyond fashion with specially curated café collaborations at Pier, Noesaka, and Orange Bay, allowing visitors to enjoy the activation from morning to evening in one destination.
Adding another layer of exclusivity, Buttonscarves introduces four exclusive scarf colorways from the Under The Sea Series. Two exclusive colors are available only at the Tropical Paradise Pop-Up Store in Land’s End, while two additional exclusive colors can only be found through the Buttonscarves website.
More than a seasonal activation, Tropical Paradise Takeover continues to celebrate the people at the heart of Buttonscarves. Throughout the campaign, Buttonscarves Community will be welcomed through a series of activities designed to create opportunities to connect, celebrate, and share memorable moments together.
“When we introduced Tropical Paradise in 2024, we envisioned it as more than a collection launch. We wanted to create an annual experience that our community could genuinely look forward to. Seeing Tropical Paradise grow has been incredibly exciting for all of us. This third edition is our biggest one yet, not only through our most extensive collection, but also through the scale of the experience we’ve created. We hope everyone who visits Tropical Paradise Takeover will enjoy everything it has to offer, from discovering the collection and exclusive products to spending quality time with family and friends in one destination,” said Linda Anggrea, CEO of Buttonscarves.
As the brand’s most ambitious Tropical Paradise edition to date, Tropical Paradise Takeover: Under The Sea reflects Buttonscarves’ continued commitment to creating experiences that extend beyond fashion. From exclusive collections and curated dining experiences to community gatherings and immersive spaces, the annual activation invites visitors to discover a destination where every visit offers something to explore, experience, and enjoy.
