Cosmo Magazine – In today’s evolving personal care landscape, conversations around confidence and self-acceptance are becoming increasingly important.
While facial skincare often dominates the spotlight, underarm care remains an essential yet frequently overlooked part of daily grooming.
Addressing this gap, Ownskin, a local Indonesian brand, introduces the country’s first Antiperspirant Skin Barrier range—now officially available at Sociolla.
Combining Korean formulation expertise with advanced antiperspirant skin barrier technology, Ownskin offers a practical solution to help manage excessive perspiration while maintaining the health and comfort of underarm skin.
The brand was developed in response to the growing awareness of personal care, alongside a recognition that many individuals still feel pressured to meet external beauty standards. Ownskin believes that skincare—including underarm care—is a necessary part of feeling confident and comfortable in one’s own skin.
According to Matsnaa Chumairo, Senior Brand Marketing of Ownskin, the brand aims to build a strong reputation in the skincare market while reaching the right target audience.
The collaboration with Sociolla, known as a trusted omnichannel beauty retailer in Indonesia with a solid ecosystem, represents a strategic move to strengthen brand credibility.
Throughout February, customers purchasing Ownskin products at Sociolla are eligible for a 10 percent discount.
Positioned as the ultimate antiperspirant, Ownskin has undergone dermatological and clinical testing to ensure safety and comfort for various skin types, including sensitive skin.
Designed specifically for tropical climates and active lifestyles, the formula provides maximum protection without compromising skin comfort.
It effectively reduces excessive perspiration and body odor while maintaining the integrity of the skin barrier, making it the first antiperspirant in Indonesia to introduce this technology.
The range includes several variants tailored to different needs. Ownskin Soothing Aqua Care Roll-On is a water-based, alcohol-free formula containing 15 percent aluminum, suitable for pregnant women and individuals sensitive to alcohol, offering protection against sweat and odor for up to five days.
Ownskin Gentle Active Guard Roll-On contains alcohol and 15 percent aluminum, yet remains safe for sensitive skin and provides protection for up to seven days.
For those with high-intensity activities, Ownskin Pro-Expert Roll-On contains 25 percent aluminum and alcohol, delivering extra protection that can last up to ten days.
For optimal results, the antiperspirant should be applied to clean, dry underarms, preferably at night, allowing the formula to work more effectively during the body’s natural resting cycle.
Ownskin Antiperspirant is currently available at Sociolla, as well as on Shopee, TikTok Shop, and Tokopedia, offering a modern solution for those seeking confidence, practicality, and skin-conscious protection in one product.
