CosmoMagazine – Buttonscarves proudly announces its latest collaboration with one of Indonesia’s most influential public figures, Nagita Slavina. Set to launch on June 13, 2026, the collection brings together the distinctive identities of both parties through a thoughtfully curated offering that reflects elegance, versatility, and timeless style.
More than a conventional fashion collaboration, Buttonscarves x Nagita Slavina represents a shared vision of creating pieces that resonate with the evolving lifestyles of modern women.
At the heart of the collection is a distinctive monogram concept that serves as the visual signature of the collaboration. Bringing together the iconic Buttonscarves Monogram with design elements inspired by Nagita Slavina’s personal style, the collection introduces a refined motif that symbolizes the meeting of two identities.
Marking one of the most comprehensive collaborations ever introduced by Buttonscarves, the collection spans multiple fashion and lifestyle categories within a single launch.
Designed as a complete wardrobe offering, it features an extensive range of products, including scarves, bags, apparel, footwear, and accessories, with each category thoughtfully designed to complement one another and create a cohesive style narrative.
To celebrate the launch of the Buttonscarves x Nagita Slavina collection, Buttonscarves hosted an exclusive pre-launch event on June 12, 2026, at the Buttonscarves store in Pondok Indah Mall 3, Jakarta.
The event welcomed selected Buttonscarves Lady members for a first look at the collection ahead of its official release, offering an intimate experience that brought the collaboration to life through its products, design story, and inspiration.
Building on the excitement surrounding the launch, Buttonscarves has also introduced a community-driven initiative that extends the celebration beyond Jakarta. Through this initiative, three additional cities will become the next destinations for the Buttonscarves x Nagita Slavina roadshow.
The cities are selected based on the enthusiasm and support shown for the Buttonscarves x Nagita Slavina collection across Indonesia. Customers can follow a dedicated leaderboard available on the official Buttonscarves website, which is updated daily to reflect participation and engagement from cities nationwide.
Through this initiative, Buttonscarves continues to strengthen its connection with communities throughout Indonesia while creating meaningful brand experiences that celebrate participation, engagement, and shared excitement around the collection.
“At Buttonscarves, we believe the most meaningful collaborations are those built on shared values and a genuine connection with the community. Our collaboration with Nagita Slavina reflects that belief, bringing together two identities that resonate strongly with women across Indonesia. Beyond creating beautiful products, our goal was to deliver a collection that feels personal, versatile, and relevant to the way women live today,” said Linda Anggrea, CEO of Buttonscarves.
