CosmoMagazine – National Children’s Day celebration in July is always a cherished moment and a beautiful reminder of on how precious is every stage of a child’s growth. Amid the diverse and colorful dynamics of modern parenting, many parents face challenges regarding child development in today’s fast-paced era.
Whether it’s handling screen time or carving out meaningful bonding moments amid hectic daily schedules, parenting hurdles shift constantly following kids development stage. To help parents navigate these moments, the LEGO Online Official Store hosted a Shopee livestream session, a session for parents to share, connect, chat, and learn how to transform ordinary daily routines into playful, interactive, and enriching moments.
On July 27, 2026, LEGO Online Official Store hosted the “Build & Bond: Yuk Main Bareng!” livestream with ShopeeLive Superstar. The session featured celebrity mom Citra Kirana, top Shopee affiliates Tara Ayu Cempaka and Maria Florencia, host Yuma Maharani, and Montessori Educator Cici Desri, who provided practical guidance to parents both in-studio and online.
Divided into two segments of age focused, preschool (1.5 – 4y.o) and Kids (children ages 5 and above), the livestream opened relatable conversations and sharing session about child development, encouraging parents to share both precious memories and real-world parenting challenges.
Embracing the spirit of “Yuk, Main Bareng!” (Let’s Play Together!), the host, guest stars, and viewers exchanged stories and experiences on turning ordinary daily routines into interactive, exciting, and educational playtime. The livestream also highlighted that play is not only about filling free time, but also an essential learning process for kids to learn about critical life skills, including resilience and problem-solving.
Embracing the spirit of “Yuk, Main Bareng!” (Let’s Play Together!), the host, guest stars, and viewers exchanged stories and experiences on turning ordinary daily routines into interactive, exciting, and educational playtime.
The livestream also highlighted that play is not only about filling free time, but also an essential learning process for kids to learn about critical life skills, including resilience and problem-solving. Supporting the discussion and needs, LEGO sets as building blocks toys can be adaptive learning tools tailored to child development stage and any unique passion.
Furthermore, Citra Kirana also shared an interesting story about her son, Athar, who has a deep interest in animals and constantly asks for new pets. Through animal-themed LEGO sets, Athar finds a fun medium for his passion. Beyond playing at home, LEGO sets also make great travel companions, Citra also recalled her small family’s recent camper van family trip to New Zealand, where she brings along LEGO sets and it became unforgettable way for their small family to bond during the trip as well.
Through “Main dan Jadi Hebat”, LEGO Playground invites families to see play as more than a fun activity. Play is a meaningful way for children to explore, create, express themselves, and build important life skills for the future, including creativity, problem-solving, resilience, curiosity, and social skills.
“Play is one of the most powerful ways for children to learn, grow, and connect with their families. According to the LEGO Play Well Report 2026, 99% of Indonesian parents recognize play as an important driver of family happiness, wellbeing, and connection, while 82% believe that the value and impact of play should be prioritized even more,” said Cedric Roose, General Manager for India and Asia Emerging Markets, The LEGO Group.
“Through LEGO Playground: Main dan Jadi Hebat, we want to create a space where children can build, imagine, and express themselves freely, while parents can see how play supports their children’s growth. Every LEGO brick can become a building block for creativity, confidence, resilience, and future-ready skills,” Cedric Roose continued.
Through LEGO Playground: Main dan Jadi Hebat 2026, LEGO Indonesia hopes to inspire more families to make play part of children’s everyday lives. Because through play, children have fun and learn to grow, connect, and build the confidence and skills that builds them for the future.
