Cosmo Magazine – As 2025 comes to a close, Starbucks Indonesia is rolling out something irresistibly joyful, a vibrant collaboration with S.W.Smiley, the youth-driven lifestyle brand from The Smiley Company.
Blending modern design, iconic characters, and the spirit of bold self-expression, this partnership invites Starbucks lovers to wrap up the year with more color, more cheer, and of course, more smiles.
At the heart of the launch is the latest version of S.W.Smiley Bearista, Starbucks’ beloved bear mascot, now refreshed with an even more playful and expressive visual identity.
A Burst of Color, Graphics, and Pure Good Energy
One glance at the merchandise lineup and you’ll know instantly… this isn’t just another collab, it’s a celebration of bright moods and fearless individuality.
Think bold graphic tumblers and mugs, street-style sling and laptop bags, and vibrant reusable cups designed to turn everyday routines into something far more joyful.
Starbucks Rewards members can also score an exclusive plushie mug at a special redemption price, while the collaboration plush keychain is available through delivery orders.
Every piece feels like a friendly reminder to stay optimistic and stay unapologetically you, wherever you go.
New Drinks That Lift Your Mood, Not Just Your Thirst
Bringing the Smiley spirit to the menu, Starbucks introduces two limited-edition drinks under the Splash of Smiles theme, each crafted to boost your mood as much as your day.
Ocean Blue Lemonade Frappuccino®
A stunning ocean-inspired blue, symbolizing clarity, openness, and fresh perspective. Expect a bright citrusy kick that’s perfect for recharging your energy mid-routine.
Chocomint Breeze Cream Frappuccino®
Minty, chocolatey, light, and refreshing. It tastes like a cool breeze on a warm day, sweet, playful, and guaranteed to spark an unplanned smile.
Both drinks embody SmileyWorld’s signature vibe: fun, vibrant, and unapologetically positive.
Cute Snacks Designed to Sweeten Your Mood Instantly
What’s a mood-boosting drink without something equally fun to pair it with?
Starbucks absolutely gets it.
The Smiley World food lineup comes with treats that are as delightful to look at as they are to eat:
Bearista Peppermint Cookie in soft pastel green
Bearista Lemon Cookie in bright, sunny yellow
Lemon Mint Bliss Bombolone, creamy and citrusy
Mint Choco Doughnut with a fresh, minty aroma
Each one feels like a tiny edible gift, perfect for rewarding yourself in the middle of a hectic day.
When Can You Get Them?
Starting December 1, 2025, the full collection will be available at Starbucks stores across Indonesia.
And the perks make it even sweeter:
Buy any Smiley-themed drink and you’ll receive a free reusable cup. Purchase any collaboration item and you’ll score a special-edition sticker.
With its charming visuals, positive energy, and irresistible collectability, this collaboration is practically begging to be snapped up.
Because yes, while the year may be ending, the positive vibes? They’re only just getting started.
